IBM Watson Summit Brand

Branding
Project Overview
IBM holds summits around the world each year to show its products and connect with customers and clients. In 2017 IBM held its AI summit in London with the theme of disruption of the tech industry.
My Contributions
For George P. Johnson I built a concept and branding strategy for the IBM Summit, Choosing colour, Pattern and branding applications. I worked with event planners, virtual reality artists and interior designers to create a consistent and exciting event which felt at home with IBM.

Through discussion with the IBM team I was able to use the existing IBM colours and icons that we all recognise and energise them. These additional accent colours that I introduced have since been taken into the wider branding guidelines for IBM used only for the IBM Watson summit.