A new font for a new brand

Graphic Design & Consultancy
Project Overview
During 2018 I was asked to consult on a new look for a type heavy cosmetics brand which was planning to head in a new direction for 2020. During an intense period of research and development I developed a new font named "ÆS". This name was created by the client who chose their  favourite characters in the type family.
My Contributions
This project was conducted by myself as a consultant and designer for an independent brand. I created the font with the a communications department and I am still advising on the creative decisions prior to the 2020 launch.